Hero MotoCorp to Launch New Harley-Davidson 440 Model in India by September 2025

Hero MotoCorp has announced plans to introduce a brand-new Harley-Davidson motorcycle in the Indian market by September 2025. The upcoming model will be built on the same 440cc platform that underpins the Harley-Davidson X440 and the now-discontinued Hero Mavrick 440. This launch will mark the third product developed under the collaboration between Hero MotoCorp and Harley-Davidson, further strengthening their presence in the premium motorcycle segment.

Short Summary Table

Background of the Hero-Harley Partnership

The partnership between Hero MotoCorp and Harley-Davidson began as a strategic move to capture the growing mid-capacity motorcycle market in India. Under this collaboration, Hero handles the development, manufacturing, and distribution of certain Harley-Davidson models in India, while Harley provides design inputs and brand expertise.

Two motorcycles have emerged from this collaboration so far:

• Harley-Davidson X440 – Currently on sale and popular among premium motorcycle buyers in India.

• Hero Mavrick 440 – Launched in early 2024 but discontinued due to low sales performance.

The upcoming model will be the third in this lineup and will join the Harley-Davidson portfolio in India.

Current Models on the 440 Platform

Harley-Davidson X440

• Price Range: Rs 2.40 lakh to Rs 2.80 lakh (ex-showroom)

• Engine: 440cc, single-cylinder, air/oil-cooled engine with a 6-speed gearbox

• Development: Entirely developed in India by Hero MotoCorp’s Centre for Innovation and Technology with Harley-Davidson’s inputs

• Market Performance: Sold 8,974 units in the first nine months of FY2025

Hero Mavrick 440

• Launch: Early 2024

• Positioning: Hero’s most premium motorcycle offering

• Differences from X440: Unique styling and smaller wheels

• Sales Performance: Only 3,214 units sold in the first nine months of FY2025

• Status: Discontinued in mid-2025 due to low demand

Reasons for the New Harley-Davidson 440 Model Launch

The upcoming 440 model is a direct response to market trends and sales performance. The Harley-Davidson X440 has proven more successful than the Hero Mavrick 440, thanks to strong brand appeal and competitive pricing for a premium motorcycle. The discontinuation of the Mavrick has opened space for Harley to introduce another 440cc product that could attract more buyers in this competitive segment.

Hero MotoCorp’s strategy now focuses on:

• Strengthening the Harley-Davidson lineup in India

• Targeting the mid-capacity premium motorcycle segment

• Leveraging Harley’s brand value to increase sales volume

Expected Specifications and Features of the New Model

While Hero MotoCorp has not yet revealed detailed specifications, the new Harley-Davidson motorcycle is likely to feature:

• Engine: 440cc, single-cylinder, air/oil-cooled

• Transmission: 6-speed gearbox

• Performance Adjustments: Possible tuning changes for improved riding dynamics

• Design: New styling elements to differentiate it from the X440

• Premium Pricing: Likely priced slightly above the X440’s Rs 2.80 lakh top-end variant

The model is expected to carry forward Harley-Davidson’s signature cruiser appeal while offering features tailored for Indian roads.

Hero’s Upcoming 125cc Portfolio Expansion

Alongside the premium 440cc launch, Hero MotoCorp plans to introduce two new 125cc motorcycles in Q2 of FY2026. Although details remain under wraps, industry speculation suggests that one of them could be a new variant of the Hero Glamour 125, which was spotted testing recently.

Currently, Hero’s 125cc lineup includes:

• Hero Super Splendor

• Hero Xtreme 125R

• Hero Glamour 125

The new additions aim to strengthen Hero’s market share in the highly competitive commuter motorcycle segment.

Sales Performance Analysis

In FY2025 (April 2024 – December 2024):

• Hero Mavrick 440: 3,214 units

• Harley-Davidson X440: 8,974 units

• Combined Sales: 13,963 units

These numbers indicate that Harley’s branding and product positioning resonated better with consumers than Hero’s premium approach in the Mavrick. This insight appears to be driving the decision to replace the Mavrick with a new Harley-branded 440cc motorcycle.

Official Website

Hero MotoCorp Official Website

FAQs

1. What is the expected launch date of the new Harley-Davidson 440 model?

A. The launch is expected to take place by September 2025, during Q2 of FY2026.

2. Will the new bike replace the Harley-Davidson X440?

A. No, the X440 will continue to be sold alongside the new model.

3. What happened to the Hero Mavrick 440?

A. The Mavrick 440 was discontinued in mid-2025 due to poor sales performance.

4. Will the new Harley 440 model have a different engine from the X440?

A. It will likely use the same 440cc single-cylinder engine with minor tuning changes.

5. What is the expected price of the upcoming Harley-Davidson 440 model?

A. It is expected to be priced slightly higher than the X440’s top-end variant, which currently costs Rs 2.80 lakh (ex-showroom).

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